Bergdorf Goodman’s Pre Fall magazine/catalog As technology continues to evolve and consumers are integrating new ways to shop, luxury branded catalogs are becoming more in-depth and incorporating other channels such as mobile, in-store and digital to enhance the customer experience. Catalogs should be not freestanding marketing tools, rather they need to be combined into multichannel approaches to fully optimize cataloging efforts. Bergdorf Goodman seems to know this, as its Fall Preview magalog drives consumers in-store, online and onto the branded mobile efforts. “A catalog is a printed salesperson for your company,” said John Schulte, president of the National Mail Order Association , Minneapolis, MN. “It reaches out and introduces, it reinforces, it builds awareness, it creates desire and it drives sales,” he said.